Building a healthy child and adulthood by enabling Dinacharya (Ayurvedic daily routine) 🤸🌿


How did it all begin?

We keep hearing news on what's safe and what’s not for the body, We notice dispirited young adults, children with allergies and deadly diseases, bacteria and viruses growing stronger day by day. Why do we go only for cure, why not prevention? Is it wise to search for a needle we lost inside our house on the street because there is more light on the street? Absolutely not. We must find it where we lost it.


We realised, it’s Indian villages that can offer all these natural products. Ancient Indians were always known for leading a healthy life. So how did they do it? This quest for an answer led us to rural India and its offerings.


A year ago, our interaction with an auto driver Mallikarjun left us frozen. Traditionally a weaver from a small village in Karnataka struggling to meet ends in Bangalore by driving an Auto. Hari, a master weaver from Ambasamudram is working in a transport company in Chennai due to non-availability of threads. This awakened the curiosity in us, and we started speaking to several workers, security guards, cooks in Bangalore and Chennai..


The same villagers who once offered us healthy, valuable products in the past are today wearing discarded old T-shirts and Jeans, eating food on plastic plates and foils. They lost their livelihood, while we lost our health. The urge to reverse this trend led Srinath and Ramya, mid-level leaders in IT to start Butyfulme.


We look forward to every individual being Beautiful in his/her TRUE sense, not just on syntax. Hence we misspelt Butyfulme with "However mispelt you are Butyful" tagline.


Ramya Padmanabhan: Co – Founder


20+ years of experience in banking and IT . Most recent job being the innovation head in commercial banking transformation for a leading UK based bank.

First hand experience in working with SHG-Product managed a Financial inclusions offering and software to manage SHGs and last mile banking. Also consulted to make a global bank achieve its targets on PSL

Believer and practioner of Indian ways of wellness in day to day living

Makes tie and dye, block prints, soaps, candles, bath salts and miniature clay objects in home kitchen

An abstract artist and a self made designer.  Have ventured into creating EQ tools for children

Design thinking and behavior model analysis professional


Srinath Parthasarathy : Co – Founder

19+ years of experience in IT . Most recent job being senior engineering manager for a leading US based wallet company.

First hand experience in working with last mile- Lead a team to develop, launch and implement an FI product called Paysa in the urban rural.

Believer and practioner of Indian ways of wellness in day to day living

Focused on building a scaled up business which can effectively enable fair trade

Action oriented decision maker and implementer. Risk taker.


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